Why use a single language that cannot be read universally?
Why make the words visible and readable?
English is a pretty universal language and does it matter if it cannot be read? When I look at a Chinese work, Aztec freeze, a Middle Eastern artefact, am I less drawn to it because I cannot understand the inscription? The mystery is often alluring. In any case, the text cannot be read at a distance. It is barely discernable this draws me in closer.
There is another thing, and that is that although the text is written in the conventional left to right fashion, and read as a sequence of phrases. However, the continuous repetition and the fact that there is no obvious beginning or end creates difficulty in contextualising the meaning. With the circular, cyclical format of inscription, it is somewhat like dipping into a continual narrative. The meaning can be misinterpreted without starting from the beginning. The aim is to open the work out to a multiplicity of interpretations and invite closer scrutiny and time spent on the sculpture.
Online and seeing as I cannot fire the pieces, I see this as a rotating image/video of the sculpture, the camera scanning the surface of the porcelain.