Lev Manovich’s essay The Practice of Everyday (media) Life was the focus of today’s conversation. The essay touches on a number of ideas I have been thinking about for some time.
Such as the idea of consumption and production of cultural objects and how the origination of material from scratch is being affected by the current environment that facilitates and enhances appropriation of material from other authors on a wide scale. I feel that this has had an effect on the idea of transformation in art works, particularly from the physical material to the idea and message.
The colonisation of the imagination by new technology and those that use it is another related issue. Michelle brought up the question of independence of artistic process in this regard and its corollary uniqueness in the context of commercial imperatives in the media. I feel rather pessimistic about this, it requires a great awareness and resolve to make an affirmative choice not to be swayed by the pressures around us including social media and advertising.
The tensions between strategy and tactics and those that employ them is an extensive subject area brought up in the discussion. The image below illustrates this tension: between the tactics of individuals in response to corporate/civic strategy in the context of urban living.
As Jonathan aptly put it…
the strategy of the city planners was the path went round the grass circle — the tactics of us the people was to say no and walk our own way – yes straight over
Amongst other things said, Pav mentioned rightly that qualities of tactics include creativity, critical analysis and intelligent problem solving.
Jonathan also added tentatively, individuality and community as in subcultures gathering around shared tactics. What Manovich points out is that subcultures have in recent decades become commoditised and commercialised so that their rebellious, subversive nature is subsumed into a larger field of social acceptance and monetisation. Perhaps one reason why subcultures change rapidly and new ones emerge as another example of tactics in navigating a controlled environment.
Tactics are decentralised, impermanent and unmappable (De Certeau), they are also adaptable and modular. Jonathan points out that unmappability is due to the sheer numbers of people creating their own individual tactics. However, Manovich suggests that Web 2.0 has made many tactics mappable (traceable), permanent and visible. Control has been handed over to the users but could this be an illusion? Are tactics shaped by the controls of the technology, is this part of a grand design, a spontaneous set of behaviours arising out of a chaotic and competitive field, or is it a question of individual freedom being manipulted? One way of looking at this problem is find out who owns the code, the data and who controls the data. I fear that the answer may not be that optimistic. It is an evolutionary process, inexorable and pitiless. How could this process be described?
When our attention turned to AMVs, Manovich’s example of user generated content, the discussion quickly turned to the aesthetics and merits of such videos and the process of making. However, the point was about the videos being the makers’ tactics. The question posed, are they subverting the original narratives of the anime films and the music or are they being colonised by the tools used? Does the tech and the appropriation of material shape the feel and look of the film too much? I think that seeing these are videos made by fans showing off their technical savvy and skill, they are meant to have a close correspondence with the original source material. However, I also feel that for the majority, the learning process is too tied to the style which might well embed itself in the aesthetic space of the makers stifling their individuality: one is pretty much the same as another. But could this not be said of any school of artistic practice?
One thing, it may limit the imaginative and creative possibilities in the future for those that learn through this pathway but it is empowering. As with many things there are pros and cons which cannot be considered dogmatically. The empowerment is a way of rewarding those that allow themselves to be controlled at a deeper level. Then again, the AMV maker of today might subvert the genre and go on to create something complete new and different, the one in ten thousand.
The overall sense of the discussion intersects with my own interests in the dynamics between the individual and the collective, group, corporation, state and the tools by which control and manipulation are exercised. And within this, the place of the artist and their role in a world where the making and consumption of art has become a mass commodity. Is new technology making a new space for artistic practice or is it controlling it?
Life is one continual tactical process with the occasional strategic goal emerging out of vision, dreams, idealism, experience, fear, and hope. As the title of the conversation points out, everyday life is something that one practises and it needs practice to constantly become more adept in dealing with what life throws at us and to adapt. Questions were raised about what I do in a positive sense. Both as an affirmation of what I do and also a way of reaching out. It makes me think that being an individual artist is a precious thing in the light of the corporate/collective storm in which we stand. Technology is a great enabler but I do not take it as an end in itself. To do so would be for me to abandon the origin of things and lose my way in a system that is dispassionate and sterile. It would be like dreaming of living in the jungle and at that moment being dropped into that world where survival becomes the only thing to do.
For me, the act of making and thinking during and after that act is everything in the moment. The message arises only after. The message is not something I wish to control or should I. That is why responding to open calls is something that I have to consider very carefully. My making is a expression of my relationship, communion with the world, not an explication of it; it is a net and a funnel, a bottleneck, an hour glass; both rational and irrational, a distillate and a generality, an acquisition and a gift, latent and active. If it transmits something, then that is its message, swaddled in its own making.